Well, people love gimmicks.
You've just got to dupe people into believing something, buying something, going somewhere.
Just give it a fancy name.
Or, better yet, convince them that it's just as good as something.
What if, instead of calling it neo-conservativism, they called it "chocolate".
Nichole Belle @ C&L has a great take on this:
If that isn’t a perfect microcosm of the muddied thinking of a neo-conservative, I don’t know what is. It’s the conservatives that suffer from bad p.r., that’s all. It has nothing to do with the fact that their policies have been proven to either not work or just be monumentally bad for most of the country…they’re so secure that their belief system is right that the only problem is they just don’t have a good branding. Call it “chocolate” and immediately 65-70% of the people would want to be them.
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