When one program dominates its time slot by simulcasting on five different networks, the producers obviously intend on making it must-see TV. Barack Obama’s infomercial fell far short. Despite its multiple platforms, it could only garner 21.7% of the households in the US. The debates drew far more:
He then sites a NY Post article which quotes 2 "informercial experts":
Two leading infomercial stars agree: Barack Obama’s half-hour self-promotion last night was a flop.
“I don’t see enough smiling. Doom and gloom totally,” said Anthony Sullivan, one of the biggest names in infomercial history.
“I feel depressed right now,” added Sullivan, an Englishman famous for his infomercials touting the Swivel Sweeper and Smart Chopper. The only thing saving Obama, Sullivan said, was when the candidate appeared live at the end speaking at a rally in Florida. …
He and AJ Khubani, who has produced infomercials for 25 years, said Obama also fell short of offering solutions to the dire problems he laid out.
“I didn’t see a payoff. Classic infomercial is you show the before and you show the after. I didn’t see the music or the crashing waves of the Pacific,” Sullivan said.
Are you serious?
Yeah, let's be all upbeat about a failing economy, people losing jobs, families without healthcare, and have this sacrine-like, sweet, fakeness that is pervasive in just about all "infomercials".
So, we are to believe that 2 guys that sell cheep, tacky, crap on late-night television have the background to critique an ad that is about helping people decide who the next President should be.
Reach, Ed, REEEEEEAAAAACH.
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