The ad works for me far better as a warning of an overreaching government dictating choices — like incandescent lightbulbs, paper vs plastic in the grocery store, and choice of cars. Audi may convince some people to look into its clean-diesel offerings, but the ad itself is likely to elicit more concern over the direction of regulatory efforts, especially at the EPA, which declared carbon dioxide a dangerous pollutant last year and has started the effort to regulate manufacturing as a way to get around the legislative hurdles to cap-and-trade bills in Congress.
Green Car Journal, which designated Audi’s TDI the “Green Car of the Year” (a plaudit featured in the Super Bowl ad), heralded the commercial and snickered at those who have decried the very real manifestations of eco-fascism that have seeped into our daily lives....“Pure fiction?” Yeah. It’s all just our wild imagination and hallucinations.
Audi’s bottom-line corporate message is that the Green State is here to stay and that capitulating to it — and capitalizing on it, as Audi has — is the path to survival.
It’s no laughing matter, really.
Within seconds of this ad airing during the Super Bowl, I knew this was going to happen.
The above statements ( from Ed Morrissey and Michlle Malkin respectively ) show the complete brainstem detachment from the reality that most people live in. They lack the basic ability to see that it's nothing more than a commercial that is mocking the imagined "eco-fascism" that they claim has begun to weave itself into the very fabric of American lives.
In that respect, this is a fantastic personification of what ignorance and the conservative mind look like.