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Wednesday, February 17, 2010

The Corporatization Of The Message

Is this is first step taken by a corporation as part of their new "personhood" status?

CPAC hasn’t even officially started and already its making news. Mediaite has learned that leading center-right web site Hot Air has been acquired by Salem Communications for an undisclosed sum. Sources close to the deal claim that Michelle Malkin, the conservative pundit and sole owner of Hot Air, has been in talks with Salem for some time, but the announcement was timed to coincide with the Conservative Political Action Conference, which opens tomorrow in Washington D.C.

I'm sorry - a "center-right" website? Do they expect us to take that seriously?

That aside, I'm quite curious as to how Hot Air's message is going to change now that they are owned by a communications company. And while Ed Morrissey insists that the website and their mission will stay the same, it's not a great leap of logic to know that little Eddie and his pals now have a new master to answer to.

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