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Friday, February 12, 2010

Beck's Losing Ad Revenue

For the past 3 days, Glenn Beck's program ( as it airs in the UK ) has had no advertisements at all.

Glenn Beck’s show in the United Kingdom has not run any commercials during the past three days (Tues-Thurs). Glenn Beck’s show in the UK used to run commercials. The shows that come on before and after Glenn Beck still run commercials. But, for the past three days, Mr. Beck hasn’t had any sponsors in the U.K. During the commercial break, instead of running ads, they cut away to Sky News updates or the weather. Perhaps they’re having trouble finding sponsors willing to subsidize Glenn Beck’s misinformation, vitriol, sexism and race-baiting?

This really is great news and testament to the continued participation in this effort by many.

Big thanks to all those participating. Keep it up! And, please spread the word and help grow this effort.

And while several advertisers have refused to let their ads be shown during Beck or had them pulled as a result of consumer complaints here in the US as well, there is one group of firms that have been doing a massive advertising push during Beck's 5pm EST show on Fox"News" - Gold and Silver investment firms.

The later has become more prominent during Beck's timeslot more so than at any other programming hour on Fox"News". It's almost like a contradictory message - buy Gold, now Silver, no, go buy Gold.

In the end, it's easy to tell that Beck's style of paranoia has driven away a lot of advertisers, but it's almost a moot point, as many of them are still buying ad time during the remainder of Fox's programming day.

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