Cuil Vs. "The Google"

Here's a new piece of internet technology for John McCain to "be aware of".

Via Reuters:

Cuil Inc (pronounced "cool") is offering a new search service at www.cuil.com that the company claims can index, faster and more cheaply, a far larger portion of the Web than Google, which boasts the largest online index.

The way it displays the "search results" is interesting. But, considering that I'm far from being as tech-savvy as I'd prefer to be, i'm not sure how this will top Google.