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Thursday, June 16, 2011

The Dangers Of Niche Market Posturing

Considering the fact that The Modern American Right endlessly claim that our country is "Center Right", that we embrace "conservative ideals", and that we need to be fiscally responsible, why the fuck is Rush Limbaugh hawking a pack of iced tea - yeah, you read that right - that they really aren't that secure about peddling?

After teasing it for a few days, Rush Limbaugh made a major announcement on his show Wednesday afternoon. He’s launching “Two If By Tea,” what he calls “the best” sweet tea you’ll ever drink. A picture of “Rush Revere” adorns the bottle, “sounding the warning the liberals are coming.”

“We are doing this for the single reason that we love tea, and we want to share it with you,” Rush explained. “The shrink wrap is a work of art,” Rush said. “You’ll save it … along with the bottles.” Part of the profits will go to the Marine Corps Law Enforcement Foundation.

Can we all say "Tax Write-off"? Yeah, I knew you could.

You'll notice the words "part of the proceeds". Why not all? Is Limbaugh banking on the fact that he can make more money off this if he doesn't have to donate 100%? I'm guessing yes, since there is a NO RETURN policy. After all, I remember his "donation fever" after the "phony soliders" letter of complaint from the US Senate was sold on EBay for $2.1 million ( which Limbaugh matched to obvious maximize his return ).

But let's look at the price - $23.76 per 12-pack.

In most markets, the cost of a 12-pack of beer ( Bud Light ) costs approximately $10.00. The cost of a 12-pack of coke costs approximately $5.00. The cost of 12 McDonald's sweet teas - despite the way they market it is almost half what it would cost you to buy Limbaugh's non-guaranteed bottles of swill.

So who's benefiting from this? Certainly not the consumer - unless they want to drink anything Rush tells them to out of some sense of patriotism. And I would love to see the results of a full audit from the alleged recipients of Rush's "charitable giving" considering how his compatriot Sean Hannity faired with his alleged "Freedom Concerts".

I bet you can say another word - "scam". Yep.

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