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Thursday, December 18, 2008

Nickelodeon To Cover Inauguration

If you needed any more proof that Barack Obama has not only rallied Democrats
of all stripes, the fact the Nickelodeon is going to cover the inauguration tells me that his candidacy and his win have captured the imaginations of children as well.

Throughout the presidential campaign, Nickelodeon found that interest among its young viewers matched that of the adults. Nick's own online "election" had 2.2 million children voting, with kids supporting Obama over John McCain (51 percent to 49 percent) in a closer margin than the real election.

"We decided to carry it through so that kids would have the full experience of the presidential election," said Marva Smalls, executive vice president of public affairs at Nickelodeon.

The coverage will show up during commercial breaks and, most prominently, during the periods between regular shows in prime-time. Nick will offer a retrospective of past presidents taking the oath of office and interviews with young people about Obama's election and his inaugural address.

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