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Saturday, July 16, 2011

Palin, Cinema, And Context - or - Did Conservatives Not Learn Anything From Their Atlas Disaster?

It's no surprise that The Modern American Right would start crowing like Peter Pan on crystal meth once the Sarah Palin mockumentary premiered in theatres across the US. But one has to ask whether or not these same people have forgotten even the most recent of Right Wing cinema flops that they claimed was a successful box office opening.

The much anticipated Sarah Palin documentary, “The Undefeated”, which chronicles Sarah Palin’s rise from mayor of Wasilla, Alaska to national prominence, will play exclusively in AMC Theatres starting today. You can vote for the movie to play in your town at The Undefeated website.

The Sarah Palin documentary “The Undefeated” opened to a huge opening day. They are selling out from Atlanta to Orange County.

Opens Friday, July 15th!

There are several reports that the audiences are standing and cheering in the theaters.


And while it's not unusual to witness cheering/shouting/standing in theatres during movies ranging from the latest sophomoric Wayans Brothers production to more serious offerings, The Modern American Right is in full framing mode with this one. After all, they have to, considering Palin has become somewhat of a religious figure amongst conservatives and some libertarians.

But lets look at this from an honest marketing and distributing perspective.

The Modern American Right have everything to lose should this mockumentary fail, so it works to their advantage to frame this opening as "groundbreaking". But what they aren't considering is the fact that we are talking about 10 cities, 10 specific theatres, and a cult following that really can't survive in a mass release.

And while some within the Modern American Right are poorly attempting to minimalize the reality of poor ticket sales, I can't but wonder what sort of "victimhood meme" they will conjour once the initial glow has worn off with members of the Tea Bagger set.

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